5/17/2023 0 Comments Marlboro man movie![]() ![]() Starting in the early 1950s, the cigarette industry began to focus on promoting filtered cigarettes as a response to the emerging scientific data about harmful effects of smoking. (now Altria) originally introduced the Marlboro brand as a woman's cigarette in 1924. Ĭowboys proved to be popular, which led to the "Marlboro Cowboy" and "Marlboro Country" campaigns. A number of models who have portrayed the Marlboro Man have died of smoking-related diseases. Other early models were Robert Larking, the sales promotion director of Philip Morris and others from the Leo Burnett ad agency, Lee Stanley and Owen Smith. The first models were a Navy lieutenant and Andy Armstrong, the ad agency's art supervisor. It transformed a feminine campaign, with the slogan "Mild as May", into one that was masculine, in a matter of months. The campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant advertisement campaigns of all time. The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys in picturesque wild terrain. The Marlboro Man was first conceived by Leo Burnett in 1954. ![]() In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. A Marlboro Man advertisement on a Warsaw building in 2000. ![]()
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